About Insurly
We believe every Canadian family deserves access to affordable life insurance — without the hassle.
Why we started Insurly
Life insurance shouldn't be confusing, expensive, or intimidating. But for too many Canadians, that's exactly what it is. We started Insurly to change that.
As a licensed life insurance advisor, I saw firsthand how many families were either overpaying for coverage they didn't need, or — worse — had no coverage at all because the process felt too complicated.
Insurly is built on a simple idea: make life insurance as easy as ordering coffee. Answer a few questions, compare rates from top Canadian insurers, and get covered — all without the pushy sales tactics or confusing jargon.
We work for you, not the insurance company. Our job is to find you the best coverage at the best price, period.
Our values
Transparency
No hidden fees, no fine print surprises. We explain everything in plain English.
People first
We're here to protect families, not hit sales quotas. Your needs always come first.
Accessibility
Everyone deserves affordable coverage. We make the process simple for all Canadians.
Trust
Licensed and regulated by FSRA. Your coverage is backed by Canada's top insurers.
Licensing & affiliations
Insurly is operated by a licensed life insurance agent regulated by the Financial Services Regulatory Authority of Ontario (FSRA). License #XXXXXX.
We are proudly affiliated with World Financial Group (WFG), one of the largest financial services distribution companies in North America. Through WFG, we have access to products from 10+ top Canadian insurance carriers.
Important: We are insurance agents, not insurers. All policies are issued and underwritten by the insurance carriers we represent.